Online casinos have benefited from significant changes and technological developments over the past few years. What used to be a limited online space with limited features and settings has since grown into a massive industry with plenty of choices and options for its customers.
Experts have predicted that between 2021 and 2026 the online casino market is expected to register a CAGR (Compound Annual Growth Rate) of 11.49%. So what does this growth mean for the customer experience of online casinos? And what trends are we already witnessing in benefits for the user? Read on to find out more.
1. Enhanced security and verification checks
When you have anyone spending money or purchasing tokens in an online casino, you want to ensure that they are properly protected. Recent applications are now offering services such as identity verification for online casinos.
This benefits both the online casino service and the customer, as these checks can quickly and accurately verify key data such as age (being over 18, for example) and their identity through a KYC (Know Your Customer) check.
It’s a method that’s highly compliant with the current legalities in the gaming industry and also has a fast turnaround time, so customers don’t need to wait long to be verified.
2. VR Casino Experience
This option allows customers to feel as if they’ve entered a live casino, without even having to leave the comfort of their own home. Some online casinos offer an option where customers can use a compatible VR device and settle themselves into a realistic casino experience from their sofa.
The state-of-the-art graphics and immersive online casino setting can enhance a customer’s overall gaming experience and can be a fun way to socialize with others or friends in their downtime.
3. Mobile gaming on the go
Previously, without smartphone technology, online casinos were strictly confined to laptops or a desktop at home. However, the development of smartphones and apps means that online casinos can be taken anywhere and played on the go.
Indeed, it’s only been in the past few years that smartphones have been optimized for online casino playing. Often if a user tried, it would result in clumsy service pages and they wouldn’t be able to access or play all of the features.
Nowadays, there are specific apps just for online casinos, meaning that the customer’s experience is greatly improved, with regular updates and bug maintenance.
Customer experience and online casinos: what’s next?
With the anticipated growth in the online casino market, this profit should trickle down to the customer and enhance their user experience even greater in the next few years.
Users should expect more customizable elements and choices in terms of gameplay, live tournaments, and further improved customer security.
Any significant changes in the gaming industry laws can also have a knock-on effect when it comes to customer experience. These changes are usually beneficial to the customer and support their rights as a consumer.